The Story Behind Pehchaan

We started Pehchaan in 2025 with one goal — to create clothing that feels personal. Not just fabric and stitches, but identity you can wear. Rooted in the vibrant illustrations of South Asia, our streetwear blends cultural heritage with modern elegance. In a world full of fast trends, we set out to build something lasting, a reflection of culture, meaning, and individuality. Proudly made in Pakistan, every piece from Pehchaan carries a story — your story.